People don’t realize how often they come across custom packaging in their everyday lives. You’ll find custom packaging in the grocery store, the mall, and even around your own house, hidden in plain sight. If you own a small business, investing in custom packaging may be one of the best decisions you’ll ever make. In this article, we are going to discuss why you should design your own custom packaging and pave your road to success.
#1 The Customer Experience
If you own a business, you know how important it is to keep your customers satisfied. With happy customers comes referrals and more business. Custom Packaging can be the spark that starts this domino effect of expanded brand recognition for your business. In the packaging world, the mailer box is the most popular option to choose from. This box style creates a moment for the customer to experience the product and brand at the same time, and offers them that unique gift-like unboxing experience. That little moment may not seem like much, but it can go a long way and make unboxing, a usually boring and destructive event, an exciting occasion for all ages.
Protection is another benefit that comes with custom packaging. Never again will you have to settle for a bigger box to protect your products because you couldn’t find something that fits perfectly. Now, perfect is possible!
With custom packaging, you are able to design your box with the exact dimensions you want and add the exact void fill options you want. This allows you to curate your box to hold your fragile products tightly and ensure shipping protection. The more products you get delivered safely, the happier your customers will be and the more inclined they will be to order again.
#3 Brand Showcasing
The most important and obvious example of a benefit that comes with custom packaging is the opportunity to showcase your brand. It’s one of the easiest forms of advertising and helps you differentiate yourself from your competitors.
For creative minds, custom packaging is the perfect way to tell customers about your products and brand. You can include messages and fun facts about your company on your package so customers can become informed on first glance.
Your custom packaging is usually the first thing your customers see so creating an eye catching design will help your brand stand out on the shelf. This is your chance to give potential new customers a reason to pick you over your competitors so make it count.
#4 You Become Memorable
With the ever expanding world of social media, millions of people are being exposed to an enormous number of brands everyday. More often than not, one will look at an unboxing post on Instagram or TikTok for a few seconds and swipe through to the next post. The question is how will you make that few seconds worth it? Custom Packaging.
Designing something unique and engaging will separate you from the rest. It will give the user, and potential customer, something to remember you by. Custom packaging will help create an emotional connection with the customers that could lead to more products being purchased, more posts, and in turn, more customers.
Last but not least, custom packaging will help you save money. It is difficult to find normal packaging that perfectly fits your smaller items so people opt for bigger options which are more expensive. Creating a box specifically designed to fit your products will save you from spending on bigger packaging smaller, more fragile items.
Bigger packaging options also require void fill to keep your products secure during shipping, but with custom packaging, void fill can be avoided if the box fits exactly right. This will end up saving you a lot of money over time. Postage is also cheaper for custom packaging than for packaging through services such as FedEx, UPS, or USPS.
If you’re a small business owner, consider using custom packaging if you have not already. We’ve highlighted the benefits and have helped several businesses become successful due to the reasons mentioned above. Be sure to look at what options are available on our site and start designing your own packaging today for a better future!